Property Portal Watch- Australia's Homely Enters Deal with First National Group.
9th December, 2014- Homely.com.au has announced that it will be displaying all of the homes for sale and rent from the First National Real Estate group.
Off the back of a successful sponsorship of First National’s annual golf day on the Gold Coast, National Sales Director, Rocky Bartolotto, said the authority had been secured to syndicate all listings from the 300 plus offices nationally to Homely. “First National are one of the most reputable real estate brands in Australia. The addition of their listings does two things; it provides great exposure for all of the First National Offices and it helps us in our mission to have 100% listings, nationwide. We are very excited to be welcoming all of the offices to the Homely family.”
Bartolotto mentioned that the increased exposure for offices across the country, and the ability to keep listing costs down, were both essential in inking the deal to syndicate to Homely.
First National West Ryde Director, Nick Matulic, mentioned, “Homely has really shaken up the market place. For our business, the ability to display our listings on a beautiful platform and keep costs down meant it was a very easy decision.” The positives of joining Homely are already evident for offices in Sydney’s Inner West who have been on Homely since June this year. Virginia Nicoll from Harris Tripp First National, mentioned the timing for a new portal, which offers a unique search platform and an affordable option to agents, is welcomed and required, if the industry wants to ensure competitive pricing pressure is put on the larger portals.
Nicoll mentioned, “Homely.com.au is offering all of this, with an exciting number of new features to be released in the future, which our office is confident is going to be well received by buyers and sellers.”
First National’s support comes as Homely nears completion of all of the major networks using the site to display their listings. Current supporters of the free to list site include LJ Hooker, Ray White, Belle Property, Laing+Simmons, Elders, Harcourts, Professionals, Starr Partners, PRD Nationwide, Raine & Horne and thousands of other independent offices.
The support from teams such as Nicoll’s and the other 300 plus First National offices has meant that the number of agents taking up free listings on Homely is at an all time high. Bartolotto mentioned, “We have noticed a drastic increase in offices engaging with us to showcase their listings for free, the speed in which agents are joining Homely puts us in a very strong position to tackle the rest of the year and 2015.”
The positive sentiment is shared by Homely CEO, Jason Spencer, “We are working hard on getting a stronghold of the entire real estate community on board and displaying their listings on the site. The support has been overwhelming and we truly believe that agents will appreciate the differences and nuances that our model provides. Our local content, and access to thousands of people looking for local property information, has been a huge help for agents looking to increase their social brand.”
Founded by Jason and Adam Spencer, Homely.com.au is a free to list, banner-ad free real estate website that helps people find their next home. With a focus on beautiful design, community engagement and innovative marketing platforms for real estate agents, Homely.com.au helps people make better decisions about where they choose to live.