Homely adds hundreds of independent offices to near 5,000 offices nationwide


Homely sees rapid growth from independent offices, adding to the major franchise groups on board.

6th October 2014-  Homely.com.au, the revolutionary new real estate website combining Australia’s most beautiful search experience with free property listings, has seen a strong influx of listings from independent offices, pushing the total office count on Homely to nearly 5,000.

National sales director, Rocky Bartolotto said it was very promising to see the increase of listings coming from independent offices. “Homely has been built to provide a solution to both big and small offices. For us to provide the ultimate property search, it is just as imperative to have boutique offices on board as well as franchise groups”

“The feedback from independents has been that they are struggling to keep up with their rising listings fees from the dominant portals, Homely is providing a solution by connecting to their CRM provider, free of charge, and delivering free leads. It’s a simple solution to combat the increasing pricing issues”

The continued rate of expansion puts Homely in a strong position holding 60% of listings nationally with no sign of slowing down until we reach 100% of listings. With the addition of multiple key account managers to the Homely team has signalled the rapid ramp up from the team that has seen it go from zero offices to 5,000 within a 8 month period.

“We have a strong strategy in place to continue our rapid growth, and some really exciting plans to provide more value to agents across Australia than what they are currently receiving. We are aware it will take time for us to be the first point of call for consumers, but we are confident we can strongly change consumer habit” mentioned Homely CEO, Jason Spencer.

One office to reap the benefits of free listings as an independent office is Time Realty Five Dock in Sydney. Director Frank Sittineri mentioned that “Homely is a fantastic alternative for us to support. It keeps our advertising costs down, which in a time where agents are competing for listings is key to our success. We are providing solutions and helping vendors with their budget constraints. A key concern due to the rising fees on the larger portals”

For agents out there looking for an alternative, large or small, Spencer had one message to impart. “For change to happen, everyone needs to be involved, we are here to help agents with their fees. We know it is a concern to them, we are here to do something about it”

Agents can join Homely at no charge by clicking http://agent.homely.com.au/submit-your-listings/ - with no lock in contracts or subscriptions tying them down.

About Homely

Founded by Jason and Adam Spencer, Homely.com.au is a free to list, banner-ad free real estate website that helps people find their next home. With a focus on beautiful design, community engagement and innovative marketing platforms for real estate agents, Homely.com.au helps people make better decisions about where they choose to live. 


Todd Schulberg



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