Property Portal Watch- Homely.com.au reports record growth as agents show support for free to list portal
15th October 2014- Homely.com.au, an Australian free property portal, has seen a strong influx of listings from independent offices, pushing the total office count on Homely to nearly 5,000.
Homely CEO Jason Spencer attributes several key reasons for the growth. “Agents love our free to list model and are telling other agents about us so word of mouth is helping for sure. Strategically we made the investments to ramp up our business development and engineering teams in conjunction with key sponsorships and industry commitments. Ultimately I think people are taking us seriously now.”
National sales director, Rocky Bartolotto credits independent offices for the rapid increase of listings. “Homely was built to provide a solution to both big and small offices. We realised early that to provide the ultimate property search, it is just as imperative to support boutique offices as well as major franchise groups”
The continued rate of expansion including the addition of key account managers puts Homely in a strong position to reach 100% listings within the next few months.
One office to reap the benefits of free listings as an independent office is Time Realty Five Dock in Sydney. Director Frank Sittineri mentioned that “Homely is a fantastic alternative for us to support. It keeps our advertising costs down, which in a time where agents are competing for listings is key to our success. They are providing solutions and helping vendors with their budget constraints. A key concern due to the rising fees on the larger portals”
Homely CEO, Jason Spencer said, “There is so much noise within the industry right now about portals but we have a clear focused strategy, some very exciting innovations coming down the line and a commitment to provide increasing value to both consumers and agents. We know it will take time for Homely to be the first point of call for consumers, but we are confident we can change consumer habit”.
For agents out there looking for an alternative, large or small, Spencer had one message to impart.
“We know agents want change but for change to happen fast, agents need to do their part fast. In most cases agents can show their support and have their homes on Homely in less than 24 hours.”
Founded by Jason Spencer and Adam Spencer, Homely.com.au is a free to list, banner-ad free real estate website that helps people find their next home. With a focus on beautiful design, community engagement and innovative marketing platforms for real estate agents, Homely.com.au helps people make better decisions about where they choose to live.
The company is based in Melbourne, Australia.
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