Property Portal Watch - When Less is More!

Property Portal Watch - When Less is More!

24 January, 2014 - “Less is more” is often quoted as the best approach to design – often referred to as being the things that you leave out that make the final product better. Certainly Steve Jobs was a strong proponent of this approach in everything that Apple produced.

In Walter Issacson’s biography of Steve Jobs he quotes “for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it’s better, it’s simpler, and it’s at the forefront of technology. That’s where Steve likes to be, in both his products and his stores.”

So when it comes to property portals I think it is worth asking is this approach to design being adopted today? In someways property portals seem to becoming bloated with endless data and statistics covering every aspect of information of possible interest to property buyers, not to mention advertising for every conceivable complimentary service related to buying and selling as well as the agents and franchise brands.

Could it be that we actually just want simplicity?

This is the premise demonstrated in part by two relatively new property portals – HouseHappy and Homely. These new portals place images front and central and push other aspects of the property or the contextual information to the edges giving a clean user experience.

So could this be a new trend or just a way to make a point of difference in a cluttered market?

This is the question we proposed to pose to both of the founders of these two portals who will be joining us at the forthcoming Property Portal Watch conference in New York this month. In an in-depth panel discussion we will open us this question as to whether, when it comes to property portals – less is actually more!

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